98% of people never reach their
potential. We're here to change that.
Our mission
We’re democratizing elite coaching for everyone. Our AI Avatars, built from world-class coaches, deliver expert guidance that was once reserved for the top 2% — those at the peak of Maslow's hierarchy.
With Pitstop, there’s no scheduling. No waiting. No premium price tags. Just hyper-personalized coaching available in your pocket 24/7 with Spotify-style pricing that everyone can afford.
How it all began
After 25 years in business, including a career at Morgan Stanley, our founder Emmett Kilduff realized something striking: while successful companies have Boards of Advisors, individuals don’t.
Spotting this gap in individual support, he created Pitstop – a coaching platform that enables anyone to build their own "pit crew" of AI Avatar coaches trained by top-tier experts, giving everyone access to world-class guidance.
Emmett Kilduff, Founder & Executive Chairman
Coaching reimagined
We're not just making coaching more affordable — we're reinventing how it's delivered. Pitstop is building the world's first conversational AI that truly coaches, amplifying the wisdom and experience of our most brilliant coaches. It's faster, smarter and ready when you are.
Partner with Pitstop
Meet our CEO, Richie Choudhary. Richie led product at Headspace, shaping the member experience, and also brings leadership experience from Microsoft and TikTok.