Building The Performance OS for Modern Organizations
Most organizations struggle to scale judgment-heavy work. Execution quality fragments as teams grow. Standards drift. Expertise concentrates while signals disappear.
Pitstop solves this at the system level. We are building a performance operating system that governs execution where judgment determines outcomes.
Origin
After 25 years in business, including a career at Morgan Stanley, our founder Emmett Kilduff noticed a structural imbalance. Organizations invest heavily in governing decisions at the top through boards and advisors. Individuals doing the actual execution are largely left to rely on intuition, fragmented guidance, or informal mentorship.
Pitstop closes that gap.
Not by adding more tools or motivation, but by building systems that make high quality judgment visible, repeatable and scalable. We are building execution infrastructure for modern organizations, starting where the signal is clearest and the stakes are highest.
Our Belief
Strategy is rarely the limiting factor. Execution quality becomes the constraint as organizations scale.
Performance is not a people problem. It is a systems problem.
Where judgment matters most, execution must be governed by systems, not instructions.
Why Sales Comes First
We start with sales because it is the most observable and unforgiving execution environment inside an organization.
Every decision has a visible outcome. Variability is high. Accountability is immediate. If execution quality breaks anywhere, it shows here first.
If execution governance can help reduce the pressure of sales, it can help anywhere judgment drives outcomes.
See the System in Action
Increase revenue by improving sales execution.