Personal coaching and growth

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Built for transformation

World-class coaching for less

From free self-coaching tools to low-cost AI Avatars of top-tier coaches – we make personal growth accessible for everyone.

Pit crew always at your side

Need advice at 2am? We've got you. Build your AI Avatar pit crew to support growth in all aspects of your life.

Turbocharge your growth

80% of people see real improvements in confidence, relationships, and performance (ref: Institute of Coaching).

Everything you need in one place

We've curated the best bite-size resources and tools so you can focus on growing, not searching.

Progress over perfection

Small steps, big changes. Work on what matters to you – career, health, mindset and more.

Live performance dashboard

Watch your habits, wins and insights unfold. Stay on course and adjust your journey whenever you need.

Meet your future pit crew

AI Avatars of world-class coaches are ready to guide your journey.

Everything you need to grow

We blend habit tracking, journaling tools, and curated content with expert coaching that’s always on, instantly relevant, and built around you.

What You Get

Personalized insights based on your goals and progress

24/7 guidance from AI Avatars of top-tier experts

Expert support whenever you need it

Integrated habits and journaling for daily momentum

Instant access to relevant content matched to your needs

Wearable integration (coming soon) for even smarter coaching

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Daily Habits
Smart Content
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Smart Content
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Why Pitstop over generic AI?

Real coaches train our AI with their exclusive methods, proprietary insights, and decades of experience. Get specialized coaching, not generic advice.

Specialized Expertise

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Non-Public Knowledge

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Trained on Real Coach

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Authentic Coaching Tone

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Safe Coaching Boundaries

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Proven Frameworks

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Coach Accountability

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Data Privacy Protection

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Crisis Intervention Protocols

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Where goals become reality

Real people, real breakthroughs, real change.

Lewis Upton

I truly believe Pitstop has the potential to not only improve, but also save lives.

Lewis Upton

Head of Business Affairs

Jacqueline Caputo

As someone who raised a young man and yearns to see him flourish, notwithstanding societal headwinds, I wanted to thank and applaud you for creating Pitstop as a resource that can help him and others do just that.

Jacqueline Caputo

Senior Director

Massimo Marinelli

Pitstop pushes us all to embrace change, build new habits and improve our health and performance.

Massimo Marinelli

Sports & Media Executive

David Keane

I love the content. I've already made some changes and want to dig deeper to find more interesting material.

David Keane

Rugby Development Manager

Brian Lynch

Pitstop is the wellness garage for the most important equipment we have – our body, heart, and mind.

Brian Lynch

Founder, VETSOME

Backed by science, loved by our users

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FREE RESOURCES

FAQs

Everything you need to know about getting started with AI Avatar coaching.

An AI Avatar is a digital version of a real expert coach, designed to reflect their personality, proven methods, and years of experience. Unlike generic AI chatbots, our Avatars are built from each coach's proprietary insights and unique communication style. You get personalized guidance that feels authentically human, available 24/7 without scheduling appointments or paying hundreds per session.
We offer two simple plans:
• Annual Plan: $99.99/year with a 14-day free trial
• Monthly Plan: $14.99/month with a 7-day free trial

Both plans give you unlimited access to all AI Avatar coaches in our app, including productivity, sleep, nutrition, relationships, breathwork, career guidance, and more. No session limits, no booking required. In addition to coaching, our app gives you unlimited access to 500+ curated resources including digests of top books, articles, and podcasts. You'll also find habit tracking tools and AI-powered journaling to help you put what you learn into action.
Research from Stanford and Columbia Universities shows AI coaching can be just as effective as human coaching. Many users actually report feeling more comfortable being vulnerable with AI coaches because there's less fear of judgment. You get the same proven frameworks and methodologies that top coaches use with their high-paying clients, but available instantly whenever you need support.
You'll have natural, flowing conversations with AI Avatars that remember your previous sessions, understand your goals, and guide you through proven coaching techniques. Each AI Avatar responds in their coach's unique style and personality. The interface is as simple as texting, but it feels like talking to a trusted mentor who knows you well. We're also enhancing this with live video and voice functionality in 2026.
Absolutely. All your coaching conversations are completely private and confidential. We maintain the same strict confidentiality standards as traditional coaching relationships. Your personal conversations are never shared with anyone, and individual sessions aren't used to train other AI models. You have full control over your data.
Unlike ChatGPT or other generic AI, which pulls random advice from the internet, our AI Avatars are built on real coaches' proven frameworks, exclusive methodologies, private session insights, and years of client experience. Each Avatar is continually refined with direct input from the human coach, ensuring it accurately reflects their style, boundaries, and ethics. What also sets us apart are the built-in safeguards: crisis intervention protocols, strict data privacy protection, and a coaching experience designed to feel both authentic and reliable.
Yes! That's one of the biggest advantages. Whether it's 2 AM and you can't sleep, Sunday morning when you're planning your week, or 9 PM when you're stressed about tomorrow's presentation - your AI Avatar coaches are always available. No scheduling, no waiting weeks for an appointment, no time zone issues.
You can try it risk-free with our free trial periods (14 days for annual, 7 days for monthly). If you're not satisfied, you can cancel anytime. Many users see immediate value from their first conversation, but coaching is most effective when you engage consistently over time - just like with human coaches.
You have complete freedom to work with any and all AI Avatar coaches in our marketplace. Your subscription gives you unlimited access to our entire roster of 20+ coaching specialties. You can chat with an Executive Coach about a work challenge in the morning, get productivity strategies from a Procrastination Coach at lunch, and work on sleep optimization with a Sleep Coach at night - all in the same day. Each coach remembers your conversations with them, so you can build ongoing relationships while getting specialized expertise exactly when you need it.
Select a plan and sign up for your free trial to get immediate access to all our AI Avatar coaches. Download the app, and within minutes you can begin your first coaching session. You can have separate chats with multiple coaches at the same time, each focusing on a different goal – whether that's career growth, stress management, relationships, or any other area where you want expert guidance.

Your journey starts here