Coaching for Individual Performance
Work with AI and human coaches to improve how you execute, communicate and perform.
Built For Transformation
World-class coaching for less
From free self-coaching tools to low-cost AI avatars of top-tier coaches — we make personal growth accessible for everyone.
Pit crew always at your side
Need advice at 2 am? We've got you. Our AI and human coaches are here to support your growth — anytime, anywhere.
Turbocharge your growth
80% of people who have coaching see real improvements in confidence, relationships, and performance (ref: Institute of Coaching).
Everything you need in one place
We've curated the best bite-size resources and tools so you can focus on growing, not searching.
Progress over perfection
Small steps, big changes. Work on what matters to you — career, health, mindset and more.
Live performance dashboard
Watch your habits, wins and insights unfold. Stay on course and adjust your journey whenever you need.
Meet Your Future Pit Crew
Get guidance from world-class coaches anytime, with AI and human support at your side.

Edge
Sell smarter, perform better
Amy Ballantyne
Executive Coach

Apex
Develop leadership skills
Steve Davies
Executive Coach

Forge
Build culture people believe in
Ari Meisel
Productivity Coach

Helm
Develop leadership skills

Edge
Sell smarter, perform better
Amy Ballantyne
Executive Coach

Apex
Develop leadership skills
Steve Davies
Executive Coach

Forge
Build culture people believe in
Ari Meisel
Productivity Coach

Helm
Develop leadership skills
Built to Develop Real Capability
Pitstop combines continuous guidance with expert coaching to help individuals build stronger habits over time.
What You Get
Personalized insights based on your goals and progress
24/7 guidance from AI avatars of top-tier experts
Expert support whenever you need it
Integrated habits and journaling for daily momentum
Instant access to relevant content matched to your needs
Wearable integration (coming soon) for even smarter coaching

Why Pitstop over Generic AI?
Real coaches train our AI with their exclusive methods, proprietary insights and decades
of experience. Get specialized coaching, not generic advice.

Coaching That Actually Works
Real stories from people improving their execution, habits,
and performance with Pitstop.

Pitstop is the garage for the most important equipment we have – our body and mind.

I truly believe Pitstop has the potential to not only improve, but also save lives.

I want to thank the team for building Pitstop. It's a thoughtfully designed system that genuinely helps people develop and perform at a higher level.

Pitstop pushes us all to embrace change, build new habits and improve our performance.

I love the content. I've already made some changes and want to dig deeper to find more interesting material.

Pitstop is the garage for the most important equipment we have – our body and mind.

I truly believe Pitstop has the potential to not only improve, but also save lives.

I want to thank the team for building Pitstop. It's a thoughtfully designed system that genuinely helps people develop and perform at a higher level.

Pitstop pushes us all to embrace change, build new habits and improve our performance.

I love the content. I've already made some changes and want to dig deeper to find more interesting material.

Pitstop is the garage for the most important equipment we have – our body and mind.

I truly believe Pitstop has the potential to not only improve, but also save lives.

I want to thank the team for building Pitstop. It's a thoughtfully designed system that genuinely helps people develop and perform at a higher level.

Pitstop pushes us all to embrace change, build new habits and improve our performance.

I love the content. I've already made some changes and want to dig deeper to find more interesting material.