Coaching for Individual Performance

Work with AI and human coaches to improve how you execute, communicate and perform.

Built For Transformation

World-class coaching for less

From free self-coaching tools to low-cost AI avatars of top-tier coaches — we make personal growth accessible for everyone.

Pit crew always at your side

Need advice at 2 am? We've got you. Our AI and human coaches are here to support your growth — anytime, anywhere.

Turbocharge your growth

80% of people who have coaching see real improvements in confidence, relationships, and performance (ref: Institute of Coaching).

Everything you need in one place

We've curated the best bite-size resources and tools so you can focus on growing, not searching.

Progress over perfection

Small steps, big changes. Work on what matters to you — career, health, mindset and more.

Live performance dashboard

Watch your habits, wins and insights unfold. Stay on course and adjust your journey whenever you need.

Meet Your Future Pit Crew

Get guidance from world-class coaches anytime, with AI and human support at your side.

Edge
AI +

Edge

Sell smarter, perform better

Amy Ballantyne

Amy Ballantyne

Executive Coach

Apex
AI +

Apex

Develop leadership skills

Steve Davies

Steve Davies

Executive Coach

Forge
AI +

Forge

Build culture people believe in

Ari Meisel

Ari Meisel

Productivity Coach

Helm
AI +

Helm

Develop leadership skills

Edge
AI +

Edge

Sell smarter, perform better

Amy Ballantyne

Amy Ballantyne

Executive Coach

Apex
AI +

Apex

Develop leadership skills

Steve Davies

Steve Davies

Executive Coach

Forge
AI +

Forge

Build culture people believe in

Ari Meisel

Ari Meisel

Productivity Coach

Helm
AI +

Helm

Develop leadership skills

Built to Develop Real Capability

Pitstop combines continuous guidance with expert coaching to help individuals build stronger habits over time.

What You Get

Personalized insights based on your goals and progress

24/7 guidance from AI avatars of top-tier experts

Expert support whenever you need it

Integrated habits and journaling for daily momentum

Instant access to relevant content matched to your needs

Wearable integration (coming soon) for even smarter coaching

Personalized
Personalized insights dashboard

Why Pitstop over Generic AI?

Real coaches train our AI with their exclusive methods, proprietary insights and decades
of experience. Get specialized coaching, not generic advice.

Generic AI
Specialized Expertise
Non-Public Knowledge
Trained on Real Coach
Authentic Coaching Tone
Safe Coaching Boundaries
Proven Frameworks
Coach Accountability
Data Privacy Protection
Crisis Intervention Protocols

Coaching That Actually Works

Real stories from people improving their execution, habits,
and performance with Pitstop.

Brian Lynch

Pitstop is the garage for the most important equipment we have – our body and mind.

Brian Lynch

Founder, VETSOME

Lewis Upton

I truly believe Pitstop has the potential to not only improve, but also save lives.

Lewis Upton

Head of Business Affairs

Jacqueline Caputo

I want to thank the team for building Pitstop. It's a thoughtfully designed system that genuinely helps people develop and perform at a higher level.

Jacqueline Caputo

Senior Director

Massimo Marinelli

Pitstop pushes us all to embrace change, build new habits and improve our performance.

Massimo Marinelli

Sports & Media Executive

David Keane

I love the content. I've already made some changes and want to dig deeper to find more interesting material.

David Keane

Rugby Development Manager

Brian Lynch

Pitstop is the garage for the most important equipment we have – our body and mind.

Brian Lynch

Founder, VETSOME

Lewis Upton

I truly believe Pitstop has the potential to not only improve, but also save lives.

Lewis Upton

Head of Business Affairs

Jacqueline Caputo

I want to thank the team for building Pitstop. It's a thoughtfully designed system that genuinely helps people develop and perform at a higher level.

Jacqueline Caputo

Senior Director

Massimo Marinelli

Pitstop pushes us all to embrace change, build new habits and improve our performance.

Massimo Marinelli

Sports & Media Executive

David Keane

I love the content. I've already made some changes and want to dig deeper to find more interesting material.

David Keane

Rugby Development Manager

Brian Lynch

Pitstop is the garage for the most important equipment we have – our body and mind.

Brian Lynch

Founder, VETSOME

Lewis Upton

I truly believe Pitstop has the potential to not only improve, but also save lives.

Lewis Upton

Head of Business Affairs

Jacqueline Caputo

I want to thank the team for building Pitstop. It's a thoughtfully designed system that genuinely helps people develop and perform at a higher level.

Jacqueline Caputo

Senior Director

Massimo Marinelli

Pitstop pushes us all to embrace change, build new habits and improve our performance.

Massimo Marinelli

Sports & Media Executive

David Keane

I love the content. I've already made some changes and want to dig deeper to find more interesting material.

David Keane

Rugby Development Manager

Proven by Data. Validated by Customers.

APP STORE RATING
4.9
APP STORE RATING
COACHING SUPPORT
24/7
COACHING SUPPORT
COST SAVINGS
95%
COST SAVINGS
FREE RESOURCES
500+
FREE RESOURCES