Coaching to unlock
your potential

We’re building the future of coaching, including the world’s first marketplace of expert coaches and their AI avatars.

Society is failing us

98% of people never reach their potential*. Coaching can be the solution, but traditional coaching is often too expensive and one-size-fits-all.

That’s why we built Pitstop — a smarter, faster, more accessible way to grow.

* Ref: Maslow's Hierarchy of Needs



What makes Pitstop different?

Affordability

As a mission-driven company, we believe everyone deserves a chance to grow, offering three affordable coaching routes.

FREEMIUM - actionable curated content, habit-tracking and AI journaling tools, alongside a growth-minded community

AI AVATARS -
a new type of coaching: digital coaches continuously trained by top tier experts, available 24/7

COACH CHAT - expert advice when you need it, anonymously and affordably, via simple messaging

Curated experts

The first coaching marketplace connecting you to always-on coaching via chat or video across 20+ categories, including public speaking, sleep, sexology and career.

VETTED EXPERTS - verified credentials, ratings and 150+ AI signal-matching capabilities ensure you’ll always find the perfect fit

TAILORED TO YOU - browse by category, align with your goals, and choose coaches or their AI avatars

Personalized

We’re all different. Pitstop is the first app to tailor coaching for men, women, boys and girls, driving progress where it matters most.

MEN (live now) - Coaching on everything from fatherhood and relationships to executive performance and testosterone health

WOMEN (coming soon) - Career and parenting, reproductive health, menopause and more

BOYS (coming soon) - Emotional intelligence, managing screen habits, growing social skills and future planning

GIRLS (coming soon) - Boosting confidence, setting boundaries, social resilience and navigating body literacy

Get started

Testimonials

“Pitstop pushes us all to embrace change, build new habits and improve our health and performance.”

Massimo Marinello

Massimo Marinelli

Sports, Media & Entertainment Executive

“Pitstop does a great job providing valuable resources, insights, and most importantly, a community of like-minded individuals.”

Kevin Stark

Former Navy SEAL, Leadership Coach

“Taking care of myself is also helping those around me. Better husband, better more playful dad, better boss...Thanks Pitstop!”

Craig Dickens

Craig Dickens

Entrepreneur, CEO & Investor

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