30-100 transcripts analyzed
We review recent sales conversations across your team.
$5,0001 week
Find the sales execution gaps
costing you revenue.
Pitstop X-Ray is a 1-week sales execution diagnostic.
We analyze recent sales transcripts, identify recurring execution breakdowns,
and give your leadership team a clear coaching action plan.
The problemMost sales calls are recorded.
Most sales calls are recorded.
Very few are corrected.
Revenue leakage rarely comes from one bad call. It comes from repeated execution breakdowns that go uncorrected. If the same mistakes are repeated across discovery, qualification, objection handling, and next steps, revenue leaks long before it shows up in the forecast.
- Recording ≠ correction
- Reports ≠ behavior change
- Feedback ≠ measured improvement
Calls per year (10 reps)~2,600
Reviewed by managers~50
98%of execution goes
unexamined
unexamined
What you get
Everything delivered in one week
X-Ray gives your leadership team a practical view of where sales execution is breaking down and what to fix first.
Minimum 5 reps
Enough coverage to detect team-level execution patterns.
Executive benchmark
A leadership view of where execution quality currently stands.
Team + rep-level baselines
See where performance varies and where coaching should focus.
30-day coaching action plan
Clear recommendations for what to correct first.
Live co-founder readout
A working session to walk through the findings and next steps.
How it worksThree steps. One week.
Three steps. One week.
Full clarity.
Revenue leakage rarely comes from one bad call. It comes from repeated execution breakdowns that go uncorrected. If the same mistakes are repeated across discovery, qualification, objection handling, and next steps, revenue leaks long before it shows up in the forecast.
01
Share transcripts
Send 30-100 recent sales transcripts across at least 5 reps.
Drop transcripts here
- discovery_call_Sarah_May12.txt24 KB
- demo_call_James_May11.txt18 KB
- closing_call_Thomas_May10.txt31 KB
Pattern detectionAnalyzing 74 calls
- Weak discovery depth34 calls
- No next-step commitment28 calls
- Objection avoidance21 calls
02
We analyze execution patterns
Pitstop identifies recurring breakdowns across calls, reps, and team behaviors.
03
You get the readout
We deliver the executive benchmark, rep-level baselines, and 30-day coaching action plan.
8.4/10
Team Execution Score- Priority: Discovery depth3 of 5 reps skip pain quantification
- Gap: Next-step commitmentNo clear next step in 38% of calls
- 30-day focusObjection handling + next-step commitments
Is this for you
Best fit for teams that:
- Have at least 5 sales reps
- Have 30-100 recent sales transcripts available
- Want to understand where deals are stalling, slipping, or losing momentum
- Want a practical coaching plan, not another dashboard
Standalone valueX-Ray delivers value whether or not you do
X-Ray delivers value whether or not you do
anything else with Pitstop.
X-Ray gives your leadership team a practical view of where sales execution is breaking down and what to fix first.
A pilot gives you
Access to software. You evaluate the tool. The value depends on what happens next.
Week 1 completeExecutive benchmark
8.4/10execution score
- Thomas
- James
- Sarah
- Annie
X-Ray gives you
Evidence about your sales motion. The diagnostic, the benchmark, and the coaching plan are yours to keep.
The output has immediate value for your next QBR, your next coaching cycle, and your next board conversation.
Find the execution gaps
before they cost you another quarter.
If the same execution breakdowns are repeating across calls,
the cost compounds. X-Ray gives your team the evidence,
baseline, and 30-day plan to correct them.